Jared Hines Rubs Shoulders with Celebrities and Socialites at the GQ Grooming Masterclass

The second edition of the GQ Grooming Masterclass was nothing short of a masterstroke, drawing together a dynamic mix of industry leaders, trendsetters, and grooming enthusiasts, all keen to redefine male grooming sophistication across South Africa. With the lush garden setting providing a serene backdrop, the event was a delightful blend of style, self-care, and some thought-provoking insights into what it means to be a well-groomed man in Africa today.

Taking center stage was the charismatic Thapelo Mokoena—actor, media personality, and the brain behind Bakoena Brands—who delivered a compelling 45-minute keynote titled "Championing Grooming in Africa." In partnership with Stella Artois, Thapelo spoke passionately about the importance of African men embracing self-care with products that are not only of high quality but are also tailored to our unique climate. He didn’t mince words about the need for local production, making a strong case for reducing dependency on imports and celebrating what we can create ourselves.

“Grooming goes beyond appearance; it's about self-respect and honoring our heritage with products crafted by us, for us," he said, capturing the essence of his message. "Today’s African man understands that self-care is essential for feeling good, so you can give more to those who matter. Investing in your grooming is a way of acknowledging your worth."

The keynote was just the beginning. The event also offered attendees an exclusive preview of Bakoena Brand's latest beard range—a collection that perfectly mirrors the modern man’s desire for natural, hand-blended grooming solutions with minimal chemical content. The pairing with Stella Artois added a touch of class to the experience, making it both inspiring and refreshingly chic.

The buzz around the masterclass wasn't just about the products, though. It was a celebration of a broader trend in personal grooming that’s shaking up both the beauty and grooming industries across Africa. Millennials and Gen Z men, in particular, are leading the charge, placing a strong emphasis on both their health and physical appearance. And let's face it—the beard is no longer just facial hair; it's a cultural statement, a reimagining of masculinity, and a nod to embracing one's heritage with pride.

For anyone interested in the evolving landscape of men’s grooming, the GQ Grooming Masterclass provided more than just a taste—it served up a full course of what’s to come. And if the energy and enthusiasm of this edition are anything to go by, the next one is set to be even more exciting.